7%-38%-55% rule

We are oblivious to the amount of verbal and non-verbal cues that communicate how we are feeling. There are literally thousands of cues that we emit with our hands, eyes, placement of feet, etc. Sometimes cues are in sync but when they are not, the silent conflict can sabotage us and the opportunities we are striving for. If we are in a positive and upbeat mood, the cues are usually in sync. For example, leaning in when speaking to our companions with consistent eye contact and maintaining a relaxed stance indicates a high level of comfort with the situation. If we are in an uncomfortable state, the reverse is true. We could say one thing but our body language indicates an entirely different feeling. For instance, crossing your legs or arms during an interview or meeting indicates you are resistant to the situation at hand. Another example of discomfort is if you cannot meet the gaze of the person(s) you are speaking with. There was a controversial study conducted by Albert Mehrabian in the late 60s and 70s that is still generating conversation and consistently referenced in most image, body language and life coaching resources. 7% of message pertaining to feelings and attitudes is in the words that are spoken. (1) 38% of message pertaining to feelings and attitudes is paralinguistic (the way that the words are said). 55% of message pertaining to feelings and attitudes is in facial expression. Securing a handle on the subtle yet impactful cues we and others are emitting would help us greatly in both our professional and personal lives. 1. Allen Chapman, BusinessBalls.com “Professor Albert Mehrabian’s communications model”

Read more